Jason Mraz Official Mobile App
We’re proud to announce the launch of the first official app for our good friend, Jason Mraz. The app is developed on top of the Mobile Roadie platform, which allowed us fill the app with a wide variety of official and fan-generated content quickly and easily, as well as completely customize the look and feel. Clean, easy to use, easy to stay connected, easy to explore his discography and journal entries, and a great platform to start developing additional mobile strategies around.
Check it out here. Download it for iOS here, and for Android here.
Supra Footwear Instalizard Winners Picked
A little while back we launched an amazing Instagram campaign called Instalizard for Supra Footwear and their team rider, Lizard King. Fans shared their photos for a chance to win some Supra goods, and to have their photo become part of a limited edition photo mosaic poster.
Well, the poster is now available over on the Supra site, and Lizard recording this amazing video picking the winners:
Alicia Keys “New Day” Official Lyric Video
We were asked by the good folks in Alicia’s team to come up with the official lyric video for her new single, “New Day” off her forthcoming album. We linked up with our good friend Laban Pheidias, who directed things, and graffiti artist MEAR ONE to pull this off. We’re stoked on the finished product - check it out here:
Putting the Art back in Design
Having settled into our London Office, The UK team needed to get equipped for the Big Bad World. It was business-card time.
As with all our projects, big or small, internal or external, the creative process was the same. We went through many ideas and then settled on the simplest – they’re always the best.
Bringing together colour and good old-fashioned drawing, the idea was to print all the essentials on one side and leave the other blank for each of our designers to imprint their own unique personality (a potential risk perhaps, but definitely worth it).
When they arrived, we found ourselves with a beautiful business-card rainbow – a variety of colours to suit us and their recipient’s mood.
Loving this addition to the office, we’d like to say a big thanks to GF Smith , who took the time to listen to us and providing the tools, and the fantastic guys at Aldgate Press for making it all happen with the mechanics.
You should come and get one!
Rufus Wainwright Video premiered by Mashable!
So we’re stepping on ourselves a bit here with the blog updates, but Mashable just premiered the video we created for Rufus Wainwright as part of the Instagram campaign we created for him. This video, along with the amazing limited edition photo book, was created entirely of Instagram photos submitted by fans, with the best being hand selected by Rufus. We’re really proud at how this one turned out.
You may remember that at the same time Instagram was purchased by Facebook, Mashable featured the launch of the instagram contest, which you can check out here.
Red Bull Records - Salzburg Store Buildout
Late last year we were planning a trip over to London to launch the new UK offices when we got a call from our long-time clients and friends, Red Bull Records. The mission? Go to Salzburg, Austria for 24hr to take a look at the Red Bull Records section of the first of it’s kind Red Bull World store and give it some love.
Tucked in a corner of the store, it just didn’t feel “right” and needed to have some energy and life pumped into it. So, we got out our measuring tape and iPhone cameras and spent a couple hours mapping the space, then back in LA we got to town building out some new elements for the store - vinyl wraps for the walls, promotional cubes that hang from the ceiling, gallery-style display of amazing black and white photos, a beautiful layered plexiglass enclosure for an updated listening station powered by iPads and custom Beats headphones, etc.
Last Friday, the new buildout launched. And now we have pictures to prove it. If you ever get the chance to visit Salzburg, do. Fly in a tiny plane, swing by the Red Bull World store, eat some bangin’ chocolate, and check out Red Bull’s amazing Hangar 7. It’s definitely worth a trip. Absolutely stunning and an amazing basecamp to launch into some serious snowboarding or skiing in the Alps too.
Matchbox 20 - She’s So Mean + More…
As it may have become apparent from Darren’s night out with the Matchbox 20 boys in Vegas a few weeks back that resulted in this fine tattoo on the left, we’re working with Matchbox 20 on the creative for their new record, North, due out 9/4/12 on Atlantic Records.
It’s been a great, creative project so far, working with the band on new branding elements, tour admats, the primary photo shoot, the new album packaging, the She’s So Mean single artwork and the direction and production of the She’s So Mean lyric video.
The lyric video was just released yesterday, so check that out below, and much more to come as we build towards the album release in September!
Big thanks to everyone who worked on the lyric video with us… much more video and film work for a variety of new projects to come.
Some New Web Work Added!
We’ve been insanely busy. But, we just added some of our latest web projects to the work section. We still have a ton more to add, along with an even bigger archive of recent non-web projects (logo/branding, packaging, print, and video). Hopefully we’ll get more of it up sooner than later.
But for now, head over to the Web section to check out the newly added projects.